Home > Apple, Idiots, Small Things I Blow Out Of Proportion > SHOCKER: Apple to use its most popular OS more often.

SHOCKER: Apple to use its most popular OS more often.

In a move that should surprise nobody but which seems to be taking every person in the world by surprise, Apple’s making noise about more and more devices using their surprisingly popular iPhone OS. Specifically there’s a posting on their job board for an “Engineering Manager (Platform Bring-Up)”:

The Core Platform team within Apple’s Core OS organization is looking for a talented and inspired manager to lead a team focused on bring-up of iPhone OS on new platforms. The team is responsible for low level platform architecture, firmware, core drivers and bring-up of new hardware platforms. The team consists of talented engineers with experience in hardware, firmware, IOKit drivers, security and platform architecture.

Why are any of you bastards surprised by this?

According to Peter Cohen at MacWorld, Apple’s OS X userbase increased from 25 million to 75 million from 2007 – 2009. Which is fantastic, but those numbers include all flavours of OS X. That’s all well and good, because the desktop and mobile OSes are both OS X, but the interfaces are completely different, and that’s important.

Apple said recently that there are 75 million iPhone and iTouch users, so use your fertile imaginations for a moment and suppose that that means that currently there are 35 million Mac OS X users, and 75 million iPhone and iTouch users (since the number of Mac OS X users and iPhone OS users are both growing, one much faster than the other). Hell, pretend that that number (quoted by Steve when he announced the breathtaking new iPad) represents total units sold, not unique users, and knock that number down by 10 million to reflect the people who’ve already purchased multiple iPhones.

That still gets you 35 million Mac OS X users, and 65 iPhone OS users.

What does this mean, crapcakes? It means that in 3 years, Apple’s mobile OS has become more popular than the desktop OS ever has. That means more people are familiar with the iPhone OS, and think that when we’re talking about Macs, that’s what we’re saying.

Are we surprised that Apple is going to continue to expand their most popular operating system?

Wouldn’t Apple have to be colossally stupid not to capitalize on this surprisingly large cash cow in every way imaginable? Hell, Steve was even quoted once as saying “Apple will be the Nike of consumer electronics,” and this fits perfectly in line with that insanely ambitious (and arousing) goal.

Jesus, bloggers, get a clue. And then shut up.

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  1. March 2, 2010 at 12:55 pm

    For the love of God, don’t call the iPod touch the ‘iTouch’; honestly Mosspuppet, I would have expected better of you. Perhaps senility is kicking in quicker than expected.

    Also, I’m sure you don’t mean just ’65 iPhone OS users’; the platform has been a tad more popular than that, perhaps even a million times better if I were to hazard a guess. /sarcasm.

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