Home > Apple > All this iPad secrecy makes total sense.

All this iPad secrecy makes total sense.

Interesting article in BusinessWeek about Apple “forcing” partners to secrecy in order to let them see the iPad:

Apple makes big demands of software developers who want an early crack at the iPad. Would-be testers of the tablet-style computer, due to be released Apr. 3, must promise to keep it isolated in a room with blacked-out windows, according to four people familiar with the more than 10-page pact that bars partners from disclosing information about the iPad.

To ensure that it can’t be removed, the iPad must also remain tethered to a fixed object, said the people, who asked not to be named because their plans for the iPad have not been made public. Apple (AAPL) won’t send out an iPad until potential partners send photographic evidence that they’ve complied.

If this weren’t a new class of product, and were just a scaled-up version of something we’ve all had for three years, or if it were basically running the same software as the previous model, and there really weren’t any secrets left to uncover, then, sure, I’d say this is extreme. Crapcakes, I might even call it crazy. But this is my close, personal friend Steve Jobs, and this is a revolutionary and completely brand new, magical device. This is amazing.

Kneel before Zod, bitches!

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