Home > Apple, Idiots, Small Things I Blow Out Of Proportion > The Wired iPad app is a beautiful PDF.

The Wired iPad app is a beautiful PDF.

Am I the only one who doesn’t get what the big deal is with this? It’s a PDF; so? Whoopdedoo!

Listen to me, you catch-phrase humping assholes: this may be a well-done app, but this isn’t anything new. Okay? The PDF spec supports all of these features and has for a while, and also there’s a little thing some of you empty suits-or-trendy-old-style-Converse-shoes bastards might have heard about called HTML.

The Wired app is very pretty, but it could only be considered innovation if you took it in a time machine and dropped it off in 1989.

Shut up.

  1. Marty
    June 29, 2010 at 2:22 pm

    Bitter much?

    Ok, Mister “I totally miss the point” Mosspuppet…

    Just because the “technology has been around” for a while doesn’t mean that people can’t appreciate a good implementation of it. Before Bungie created “Halo”, the technology for first person shooters wasn’t new either, but they created a cool, entertaining implementation which became wildly popular

    It’s the same circumstances here. The tool boxes exist for anyone to create cool web or iPad content, but very few people actually utilize those tools to their full extend. Wired has done something cool here, especially the mode change between vertical and horizontal scrolling where one method follows the natural layout of the magazine, while the other follows the article (so you don’t have to hunt across non-article ad pages for all the text).

    But the most important point, and probably the one most people miss, is that Wired uses the same tools to produce the print version as they do the iPad version. This means you don’t have two large separate production costs when creating both an online and print version of your product. This should be a real eye-opener for traditional media houses. They need to get on the ball and make sure their print and online products have the same kind of integrations.

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