Sorry, TUAW: The Mac IS Dead.
There’s an article over at The Unofficial Apple Weblog today called “The Mac if far from dead,” in which Chris Rawson writes, from deep underneath his cozy bed sheets, protected from the adult world of reality, that despite what everyone’s saying lately, and what I’ve been saying for a while, that the Mac is on its last legs. Evidence for this trend:
- Apple practically didn’t mention Mac OS at all at their recent Developers Conference.
- Apple’s own design awards only highlighted iOS devices, and completely shunned anything on OS X.
- Steve has publicly stated that the iPad is the future of computing.
- iPad’s entire ad-campaign is built around this idea.
- Common sense.
Rawson’s main retort?
The Mac is alive and kicking for one key reason: money. Last quarter, Apple sold almost three million Macs, 33% more than in the same quarter in 2009 — the best non-holiday quarter in Apple’s history. Those sales generated US$3.76 billion in revenue over the quarter, or nearly a third of Apple’s overall revenue. Keep in mind this was during a quarter when the Mac line was stagnant in terms of features, with no updates to any Mac until just a week before Apple reported its sales results for the quarter. The typical post-holiday sales slump and excitement over the iPad also failed to make any serious dents in Mac sales.
Not to state the obvious, but this view shows that Mr. Rawson should stop writing for a blog about Apple, as he clearly doesn’t understand the goddamn company he’s covering. If Apple’s main concern were money, it would’ve allowed people to build hackintoshes without actively trying to stop them. It would’ve, I don’t know, lifted the arbitrary restriction that keeps people from just installing the OS on any old Intel-based machine they want to. They’d make their core hardware cheaper, or sell netbooks. Or any of a number of other things intended solely to make money.
Here’s the thing, Chris: Apple isn’t about making money. Apple is about making products that Steve Jobs personally wants to use. That’s their main and only focus.
If you see Apple for what it is — a ludicrously elaborate R&D shop for one brilliant man — it makes sense. Steve has been trying to build the iPad for damn-near thirty years. It’s the only kind of computer he’s ever wanted to use, and all those other computers were simply necessary steps on this path. The Mac was a necessity for him. Hell, the iPhone only exists because it occurred to them all as something of an accident (which I totally nailed, by the way), and was kept on because it served the useful purpose of preparing people for the iPad. That’s it. Now that Steve has his iPad, why would he give a single crap about the Mac?
Listen, crapcakes: despite what you’d like to imagine, despite the lies you tell yourself so you can fall asleep each night after only an hour of wracking sobs, you’re just not important to Apple. None of us are. The only person who matters to Apple, as a customer, is Steve Jobs.
This is another rebuttal to the “Mac is dead” notion: that Apple wouldn’t fuck with its customers. Why wouldn’t it? The simple fact is that in 3 years Apple’s built up a 3-4 times larger userbase for iOS devices than it was able to do in decades with the Mac. The hardcore fans might’ve kept Apple afloat, but, really, what have they done for Apple? They certainly didn’t catapult it into the mainstream! You know who has? Non-tech people, idiots who want shiny buttons, who squeal when a traffic light changes when they’re thinking it should do so soon and ohmygodItotallymadethathappenwhenslunch!
In short: Apple is made mainstream by average idiots with wallets, not pretentious tech-savvy idiots like you.
You know what mainstream idiots don’t do? They don’t do anything product on their computers, or at least not anything you can’t do with a browser or app-store apps. You don’t want to do video editing on your iPad, or use Photoshop? So what? Everyone else — including Steve — could give a crap.