iOS apps are coming to OS X, not the Apple TV.
There’s a lot of hubub today about a reference to “ix.Mac.MarketingName” appearing as a list of supported devices for some iOS apps, which you can see here:
The answer to both of these questions is no.
What’s really happening is this: iOS apps are coming to OS X.
Now, I know what you’re thinking. You’re thinking “Walt, you’re goddamn insane!” That may be partly true — I’m certainly hitting the sauce — but I’m sane about this. Check it:
Apple recently put Xcode onto the Mac App Store, presumably so more and more people who aren’t developers can play with the tools, decide they want to build apps for the platform, and then pay Apple money. What’s in Xcode? The iOS simulator. They’ve already built it and taken the first steps to put it in everyone’s hands. It’s a logical goddamn step to take to supe up the simulator so that you can download apps to it. Also, Amazon just put up a way to test Android apps on their website, using their massive cloud computing system. I don’t suppose Apple, who already knows how to build the simulator because it built the simulator, could possibly want to let people test out their apps, either online or on your desktop, even if you’re on a PC. No, that’s crazy, right? That’s batshit insane! Why, they’d need a massive new data centre to power that! Could you even imagine the —
If you’re on the Mac, you’ll get to download and play games to your Mac. If you’re on a PC, you’ll get to test-drive apps in your browser, and then get the burning goddamn desire to buy a Mac. Pretty genius, right?
Let’s ignore the PC aspect of things for a moment, and focus on the mac: you’re talking about the lack of a touchscreen on Mac OS X, right? One: Most apps work perfectly fine in the simulator with just mouse control. Typing works better. And what if Apple decided that the next iMac has a touch screen and, say, a tilting screen to compensate for the whole “arm fatigue” thing Steve talked about when supposedly dismissing rumours of a touch-screen Mac? Exactly.
Also, this fits in with Apple’s continuing plans to make as much money as a money-grubbing God and to make the desktop OS the same as the mobile OS. Note to pundits: this crap is going to happen. Stop fighting me on it. When Apple announced the App Store features of Lion, and the general “appification” of the OS, who was right? This guy. That’s right. While all you goddamn asshole pundits went around the next day saying “oh, yeah, of course Apple is going in this direction, it’s been obvious the whole time,” the day after you said “Apple would never do this,” I’m actually the guy who’s been calling it.
And I’m calling this.
Apple is bringing iOS apps to Mac OS. In 10.8, the only way to get apps onto your mac will be through the Mac App Store, or the iTunes App Store. It’s coming.